Originally published at https://www.nealsivadas.com on November 11, 2020

Gen Z loves TikTok, Snapchat, and Instagram. You most likely know that, but so do others. Mainstream social media platforms are becoming increasingly saturated and organic reach is hard to come by.

If you want to get creative to target and engage…


Originally published at https://www.nealsivadas.com on October 15, 2020

What do you want to be when you grow up? It’s a common question we were all asked when we were young. Some of the classic answers include “astronaut,” “teacher”, “pro athlete”, “firefighter”, or “doctor.”

For younger members of Gen Z, the…


Originally published at https://www.nealsivadas.com on September 14, 2020.

Six months ago, the lives of millions of Gen Zers, including myself, changed forever.

We started taking classes online. Every single one of us. Something no other generation has experienced ubiquitously… ever.

Online education, whether through certificate training, module-based courses, or virtual…


Originally published at https://www.nealsivadas.com on July 30, 2020.

Gen Z are social natives. According to Hubspot, we spend an average of 2 hours and 55 minutes on social media every day, an hour more than Millennials. …


Originally published at https://www.nealsivadas.com on April 20, 2020.

Few companies are doing well right now. Millions of people have filed for unemployment. But amidst the catastrophe, there is one industry that is enjoying exponential growth: video games.

According to Verizon, video game peak-hour usage was up 75% in the first…


Originally published at https://www.nealsivadas.com on May 28, 2020.

Here’s a Gen Z secret (or maybe not). You’ll probably catch us on Instagram or Snapchat throughout the day, but when it comes to that time before going to bed, we are binging YouTube. Sometimes for hours.

I do that. Pretty much…


Originally published at https://www.nealsivadas.com on March 30, 2020.

Amidst all the turmoil of the Coronavirus Pandemic, there’s a $2 Billion startup trying to transform the mobile entertainment and technology landscape that launched on April 6th.

It’s called Quibi, which is short for “Quick Bites.”, It is best described as a…


Originally published at https://www.nealsivadas.com on March 4, 2020.

The aftermath of 9/11. 2008 Financial Crisis. Cyberbullying and Social Media FOMO. School Shooter Generation. Political Turmoil in Washington. The Climate Crisis.

This was a Gen Z childhood. Every generation endures hardship, but Gen Z has grown up with an extreme breadth…


Originally published at https://www.nealsivadas.com on January 21, 2020.

Did you know that 90% of Americans between the ages of 13–24 use Snapchat? It’s a Gen Z gold mine.

Despite this eye-opening stat, many people still do not understand why 200 million people use the app daily. Doesn’t Instagram have stories…


Originally published at https://www.nealsivadas.com on December 19, 2019.

As we approach the holidays and enter the new decade, many businesses are formulating their annual, five-year, and ten-year plans. If Gen Z is not a part of your growth strategy, you are missing out on a huge opportunity.

According to eMarketer…

Neal Sivadas

USC Student. Gen Z + Social Media Strategist. Aspiring Product Marketer. All articles published on my LinkedIn as well.

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