Originally published at https://www.nealsivadas.com on November 11, 2020

Gen Z loves TikTok, Snapchat, and Instagram. You most likely know that, but so do others. Mainstream social media platforms are becoming increasingly saturated and organic reach is hard to come by.

If you want to get creative to target and engage with Gen Z on mobile devices, there are several untapped platforms that you can find us on. Here are nine underrated apps for Gen Z to potentially integrate into your brand and growth marketing strategy.

Reddit — the powerhouse of anonymity

Anonymity is an intriguing, yet tricky line for Gen…

Originally published at https://www.nealsivadas.com on October 15, 2020

What do you want to be when you grow up? It’s a common question we were all asked when we were young. Some of the classic answers include “astronaut,” “teacher”, “pro athlete”, “firefighter”, or “doctor.”

For younger members of Gen Z, the answer is none of the above. In a 2019 survey of 3000 Gen Z tweens by Harris Poll and Lego, the top choice for career path was “YouTuber.”

For older members of Gen Z, a similar aspiration still exists. …

Originally published at https://www.nealsivadas.com on September 14, 2020.

Six months ago, the lives of millions of Gen Zers, including myself, changed forever.

We started taking classes online. Every single one of us. Something no other generation has experienced ubiquitously… ever.

Online education, whether through certificate training, module-based courses, or virtual Zoom classrooms, has become increasingly popular over the past decade. In fact, according to Statista, the global e-learning market surpassed $100 billion in 2019. With the rise of COVID-19, the industry has grown exponentially, expected to reach $305 billion by 2025.

Problems with Virtual Classrooms

It’s no secret that online…

Originally published at https://www.nealsivadas.com on July 30, 2020.

Gen Z are social natives. According to Hubspot, we spend an average of 2 hours and 55 minutes on social media every day, an hour more than Millennials. Most of us don’t even know how to take a social media cleanse because we don’t remember a time in life without it.

We use Snapchat to communicate. Instagram to create our online persona and keep up with everyone we know. YouTube to laugh and learn. TikTok because, well, it just brings us pure joy. And as much as we hate on it, we…

Originally published at https://www.nealsivadas.com on April 20, 2020.

Few companies are doing well right now. Millions of people have filed for unemployment. But amidst the catastrophe, there is one industry that is enjoying exponential growth: video games.

According to Verizon, video game peak-hour usage was up 75% in the first week of the quarantine. Twitch, the industry leader in live video-game streaming, saw their monthly streaming increase by 23% to 1.3 billion hours during the month of March. People are buying online games and subscriptions in droves, with gaming platforms such as Steam and PlayStation reporting record usage and growth.

Originally published at https://www.nealsivadas.com on May 28, 2020.

Here’s a Gen Z secret (or maybe not). You’ll probably catch us on Instagram or Snapchat throughout the day, but when it comes to that time before going to bed, we are binging YouTube. Sometimes for hours.

I do that. Pretty much everyone I know does too. And I have a feeling that the rest of Gen Z does as well, especially when 72% of those aged 13–17 prefer to binge-watch multiple YouTube videos at once. A good portion of Millennials probably do it too.

There’s something very soothing about getting lost…

Originally published at https://www.nealsivadas.com on March 30, 2020.

Amidst all the turmoil of the Coronavirus Pandemic, there’s a $2 Billion startup trying to transform the mobile entertainment and technology landscape that launched on April 6th.

It’s called Quibi, which is short for “Quick Bites.”, It is best described as a short-form streaming service specifically adapted for mobile viewing delivering movie-quality content from Hollywood’s biggest creators.


1. Short — Form

Quibi is a streaming service delivering movie-quality content, just like Hulu, Disney+, and Netflix. However, instead of 30 minute or one-hour long episodes, each “chapter” is only…

Originally published at https://www.nealsivadas.com on March 4, 2020.

The aftermath of 9/11. 2008 Financial Crisis. Cyberbullying and Social Media FOMO. School Shooter Generation. Political Turmoil in Washington. The Climate Crisis.

This was a Gen Z childhood. Every generation endures hardship, but Gen Z has grown up with an extreme breadth of institutional challenges. Traditional structures such as school, government, and the economy let us down. The very tool built to connect us, social media, has distanced us from each other by allowing us to hide behind the screen.

As a result, Gen Z is skeptical. They are skeptical of the…

Originally published at https://www.nealsivadas.com on January 21, 2020.

Did you know that 90% of Americans between the ages of 13–24 use Snapchat? It’s a Gen Z gold mine.

Despite this eye-opening stat, many people still do not understand why 200 million people use the app daily. Doesn’t Instagram have stories too? Why would you want your messages to disappear? Why would you ever take a photo with dog ears?

The answer is authenticity. According to a national Viacom Gen Z study, 8 in 10 members of Gen Z responded that “being yourself” is their definition of beauty. …

Originally published at https://www.nealsivadas.com on December 19, 2019.

As we approach the holidays and enter the new decade, many businesses are formulating their annual, five-year, and ten-year plans. If Gen Z is not a part of your growth strategy, you are missing out on a huge opportunity.

According to eMarketer, Gen Z will represent 40% of consumers and possess a buying power of $44 Billion by the end of 2020. These numbers will continue to skyrocket as the generation (currently between 9–24 years old) enters adulthood and becomes self-sustaining.

As a result, it’s time that brands start shifting their attention…

Neal Sivadas

USC Student. Gen Z + Social Media Strategist. Aspiring Product Marketer. All articles published on my LinkedIn as well.

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